How is your relationship with Artificial Intelligence?

 

What does it mean AI (Artificial Intelligence)?

 Artificial intelligence (AI) is a new technology that attempts to imitate human thinking in AI systems. In 1950, John McCarthy coined the phrase "Artificial Intelligence." It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.

AI is quietly diminishing human-to-human interactions and rapidly transforming the world into a self-driving car. Advances in mass manufacturing and supply chain administration are aimed at gratifying every customer since their satisfaction provides various reasons why a specific sector should lead and dominate the international market.

The capacity of a software program to learn and the reason is referred to as artificial intelligence. Everything that includes software accomplishing something that we would ordinarily imagine would require the intelligence of a person is termed artificial intelligence.

Does your company follow the new technology of Artificial Intelligence?

In today’s world, technology is quite developed. Most the businesses are getting benefit from it. Consumers can interact with AI throughout the day, from Fitbit’s fitness tracker and Alibaba’s Tmall Genie smart speaker to Google Photo’s editing suggestions and Spotify’s music playlists. (Puntoni et al., 2022, p. 131). Internet of Things, Robotics, and Virtual Reality are some examples of this technology. Artificial Intelligence is the most popular and effective one that implements almost all area.

 

What are the Benefits of AI?

This amazing technology offers many services including content creation, chatbots, and search engines, which have particularly ramped up since the start of the COVID-19 pandemic. (Dave, 2021)

The benefits of artificial intelligence applications are vast, and they have the potential to change any professional field. Let's have a look at some of them.

1) Human Error Reduction:

Computers, on the other hand, do not make these errors if they are correctly programmed. Artificial intelligence makes choices based on previously obtained data using a certain set of algorithms. As a result, mistakes are decreased, and the prospect of achieving better accuracy with greater precision exists. For example, in weather forecasting, AI has decreased the bulk of human mistake.

2)Humans are not the only ones who take risks:

This is one of the most significant benefits of artificial intelligence. We can solve many of humanity's risky restrictions by constructing an AI robot that can perform the risky activities for us. Intelligence Robots can be utilized in circumstances when human interaction is risky.

3)Available 7x24 :

A typical human will labor for 4–6 hours each day, without breaks. Humans are designed in such a manner that they may take some time off to renew themselves and prepare for a new day of work, and they even have week offfed to keep up with their job and personal life. However, utilizing AI, we can have robots operate 24 hours a day, seven days a week, and they never grow bored, unlike humans.

4) Digital Assistance:

Some of the most modern firms connect with users via digital assistants, which reduces this need human personnel. Many websites also utilize digital assistants to help consumers with what they desire. We can discuss what we're searching for with them. Some chatbots are created in such a manner that it is difficult to tell if we are conversing with a chatbot or a real being.

 5) Decide Faster:

Using AI in conjunction with other technologies, we can make computers make judgments and carry out activities faster than humans. When making a choice, humans consider numerous things, both emotionally and practically, but an Automation machine works on how much is taught to do and produces results faster.

6) New Creation:

AI is powering several inventions in nearly every discipline, which will assist humans in solving the bulk of complicated issues.

7) Assisting with Repetitive Tasks:

We can use artificial intelligence to efficiently automate these routine processes and even remove "boring" work for people, freeing them up to be more creative.

Figure 1:Conversational Marketing with computer and consumers.

                                                                    Source: Dave

How AI helps the Travel Industry?

AI Assistants For Travel Booking

AI assistants and smart chatbots have largely replaced travel agents, allowing passengers to book flights, hotels, and car rentals online. Some big travel reservation companies implemented this technology into their businesses such as booking.com. 

Typically, you will be asked to begin a discussion with a chatbot by providing facts about your desired route. The bot will then search across the booking sites to get the best bargain for you. When you enter your travel date, the chatbot will display the cheapest ticket to your location.

Face-to-Face Customer Service Robots

Robots are progressively invading the travel industry's customer service, obviating the necessity for human representatives. Gone are the days when you had to stand in line for info or try to find your flight in a crowded terminal. The reason for this is because certain well-known airports and hotels have now hired robots to assist you in such circumstances.

Intelligent Baggage Handling

Every year, airports handle millions of luggage. In the future, airports will be totally automated using robots and AI, and misplaced luggage would be handled intelligently. AI technologies have already been introduced in certain airports as experimental projects.

Voice Assistants and Robots

As a result of the Covid-19 epidemic, specialists are searching for more advanced contactless methods for check-in and checkout operations, as well as supporting travelers with general concerns. As a result, in the post-pandemic age, self-service may become the norm. Voice assistants are already widely utilized in hotel rooms, cruises, and airport security. With the current state of affairs, the sector can anticipate the emergence of both robots as well as voice assistants.

References

1.  Puntoni, S., Reczek, R.W., Giesler, M.&Botti, S. (2021) “Consumers and Artificial Intelligence: An Experiential Perspective”, Journal of Marketing, 85(1), pp. 131-151. Business Sources Complete, Accessed:8 March 2022)
2. Dave, N (2021)”38 Digital Marketing Trends You Can’t Ignore in 2022” , Single Grain. Available at : https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2022/ (Accessed:06 March 2022) 
3. Kumar,S (2019)"Advantages and Disadvantages of Artificial Intelligence" Available at: https://towardsdatascience.com/advantages-and-disadvantages-of-artificial-intelligence-182a5ef6588c (Accessed:07 March 2022)

L  Keywords:

#a#artificialintelligence #technology #travelindustry #digitalmarketing #AI

Author: Ece Kubra Basci