What are cookies?
According to the Harvard Business Publishing site ("HBP"), Cookies
are small text files that are downloaded to your browser when customers visit a
Site. The cookies are a small file or a folder which consists of all
information about the user's action on an advertiser website. Cookies store all
the information about the user on the user's browser. It allows the advertising
websites or businesses to identify the user and target them with relevant
advertisements and allows them to control the number of times they see the
advertisement which can eventually help in improving the user experience. These
cookies include third parties that the company.
Generally,
cookies are either optional or necessary. It allows the advertisement
businesses to understand their customer or user and help them in providing a
better experience. The Cookie never collects the sensitive data of the
user such as passwords or any other sensitive data. In simple words,
cookies are data storage.
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| A simplified visualization of how advertising cookies are designed to work (Source) |
Usually, websites use cookies and
other new technologies to make sure customers or visitors have the best
possible user experience and to provide targeted advertising.
By continuing to visit or use websites
or services, you agree to use cookies and similar technologies by this Cookie Notice and our Privacy Policy.
Different types and roles performed by Cookies:
·
Strictly
necessary cookies: These are very
important cookies for the perfect functioning of the website, such as
displaying content, login functionality, session validation, responding to the
customer request, etc. If this cookie is disabled, then the customer will not
be able to access the feature and functionality provided by the website.
·
Performance
cookies: Performance cookies usually collect the
information related to the use of the web pages of the website, sources of
traffic, content and content management, etc.
Functional cookies: These cookies help the website to remember the data about the customers and their choices such as their languages, name, etc. Also, provide services, like allowing a visitor to make a blog post, listen to audio, or watch videos on the website.
· Media cookies are used to improve website performance.
First-party cookies are those created by
a website. Usually, these cookies help sites learn and understand more about
users and utilize their experiences. For e.g. In our travel website possibly
gather basic data and information of visitors who visits our website.
It includes:
- Bookings, secondary spend, and repeat stays, travel locations
- Visitors’ statistics meaning demographic and psychographics
details
- Behavioral data, such as earlier search
patterns and travel booking details
- Objective data, such as whether they are an
in-market buyer or purchaser
There are other roles which Cookies performed for the better website user experience such as:
- Recognizing the scope of our website that you have visited
- Customizing content that you see on our website
- Understanding website analytics
- Merchandising or reselling/preselling our products or services to you
- Remembering your preferences, settings, and login details
- Targeted advertising and serving ads relevant/admissible to your interests
- Affiliate marketing
- Allowing you to write comments and post them
- Allowing you to distribute or share content with the Social platform.
The blog is very informative.
ReplyDeleteThis article is amazing and very useful to implement different businesses. It is easy to understand and give lots of idea about cookies. It shows there are different types of cookies and each of them has an important role in your website. We can see for travel industry has strong benefit from cookies.
ReplyDeleteThis article is very informative and useful for different new businesses. cookies is the smallest text file that stored on the web browsers . In this section specially different parts of roles and types that explained in a good ways and booking, objective and demographic in details that we can see it. In the section of picture that represented how's cookies work in reality. cookies let you move around the website and use essential features located in secure areas of the website, such as the payment platform, saved quotes and access to your policy documentation. 'Performance' cookies collect information about how you use this website
ReplyDelete