The power of SEO in Travel Industry

 The travel industry is vast, and it comprises businesses that offer a variety of travel services. Travel agencies, tour operators, internet vacation reservations, and cruise lines are examples of service providers in the travel sector. With the introduction of the internet, many of these services are now available online, mostly for simplicity. Vacations may be booked online, rental vehicles can be reserved in advance, or even travel agents can be hired online. The usage of SEO and keywords is critical for these businesses. The significance is two-fold, since it helps both travel corporations and service suppliers. So let's start to describe SEO deeply.

What is SEO?

Basically, Search Engine Optimization is the most important element in the website because it helps to get a higher page rank on Google or other search engines to make traffic on your website. A good SEO strategy has a critical role in your visibility organically. 

SEO encompasses a wide range of approaches and strategies for increasing website traffic. Search engine traffic is sometimes referred to as organic search traffic. Visitors are more likely to convert if they actively seek out what you have to offer.

Moz's definition of SEO is increasing the quality of visiting your website with organic search results. Also, it shares three important things;

• Organic search results

It is  unpaid items on a search engine results page (SERP) determined by the browser to be most related to the user's request. Organic search results differ from these adverts in that they will be displayed based on the organic algorithms of the search engine instead of sponsor bids. It is not possible to pay for your page to appear higher in organic search results.

• Quality of organic traffic

It is related to the person and their search request are to the information on your page. You may attract all the traffic in the world, but if they come to your website because Google tells us you're a resource for Apple computers when in fact you're a farmer offering apples, those consumers are likely to depart any converting. Only visitors who are really interested in buying the product, information, or other things your site provides constitute high-quality traffic. High-quality SEO takes advantage of a search motor's attempt to link a user's search intention to the internet pages shown in the SERP.

• Quantity of organic traffic

the quantity of visitors who arrive at your site through organic search results Users are likelier to engage on search engine results that appear towards the front of the SERP, so utilize your SEO approach to rank relevant sites as high as possible. The more rising visitors you bring to your website, the more probable it is that you will notice a rise in lucrative conversions.

                                               Source:www.forbes.com

Are You Visible or like a Ghost?

Travel Industry is a huge area and there are lots of competitors in the sector to influence the consumers. The main purpose is visible on the Search Engine motors. The travel agencies want to reach the right customer looking to book a room and find a hotel or hostel online. (Hathaway)

Travel companies should have done brainstorming to clarify the aim of the website. Customers can reach many different travel agencies with just one click on the search engine motors. So, the meaning is who visit your website are potential customers. Your strategy should be attractive to people. Good keywords are helps your match with the right customers.

Firstly, travel companies identify their target audience and understand what are the customer searching on Google. 

According to Break The Ice Media there 6 Important things to becoming a SEO friendly website,

1. Optimize your website technology.
2. Develop a mobile-first approach. 
3. Develop a keyword strategy based on business targets.
4. Develop a robust content strategy to support the keyword strategy.
5. A good SEO strategy is an ongoing exercise.
6. It is a good idea to engage with an SEO consultant.

SEO is very important for the travel industry and these are some reasons.

• It aids in increasing traffic that converts

The traffic directed to a certain website is more likely to be converted. As an example, suppose the term for a certain website is "affordable holiday places." If someone looks for the keywords, they are most likely seeking for a cheap vacation spot.

• It leads to increased brand awareness

Brand recognition is critical for any travel-related firm. SEO employs more than simply keywords; we also employ pictures. SEO operates in such a manner that whenever a specific set of words is searched, your organization will be among the top search results.

• It's a cheaper marketing method

Advertising costs millions of dollars for businesses all over the world. Advertising is essential for any business since it aims to enhance brand awareness and, eventually, income. All such a firm needs is an ad company that offers SEO services, which is less expensive than traditional media advertising.

• The market that is reached is wider 

The benefit of digital marketing would be that the market being focused is a global market. The travel industry serves a marketplace of individuals who desire to travel for a variety of reasons, either for business and leisure.

• SEO leverages social platforms

Twitter and Facebook are two examples of social networking platforms. That we have adverts that run on various social networks, SEO utilizes this market on social media. As a result, get excellent SEO services for your travel agencies today to enhance both traffic and income.

Keywords: #SEO #searchengineoptimization #travel #tourism #digitalmarketing #ranking #organic #keywords

References

Hathaway,  B. "Search Engine Optimization (SEO)" Available at: https://mailchimp.com/marketing-glossary/seo/  (Accessed: 07.02.2022)

Nicole. "The Growing Importance of SEO in Tourism Marketing"Available at: https://breaktheicemedia.com/seo-in-tourism-marketing/ (Accessed: 06.02.2022)

Ward,  "5 Reasons Why Seo is Important For Travel Industry"  Available at: https://www.womensnetwork.com.au/5-reasons-why-seo-is-important-for-the-travel-industry/ (Accessed: 07.02.2022)

Author: Ece  Kubra Basci